Code of Ethics

The Code of Ethics is a set of standards for practical application that all the employees of Amorepacific must comply with in order to increase the transparency of Amorepacific and live up to our societal and ethical calling as a corporate citizen. The Code of Ethics presents principles to all employees for determining the rightness or wrongness of decisions that are made on the job, as well as the standard for ethical behavior with which each person must comply in the area of one’s personal life.

  • Don’t Ever Tell a Lie
    These words are like a native dialect that habitually stemmed forth from the mouth of Suh Seonghwan, the founder of Amorepacific.

    The code of ethics has inherited the meaning of integrity contained in it. ‘Act with integrity’ is the standard of decision-making to achieve the mission of WE MAKE A MORE BEAUTIFUL WORLD, along with other principles (Customers first, Be the first and the best, Collaborate with an open mind, Respect Diversity).

    Integrity is also the driving force behind the continued growth of the company by further strengthening this trust with stakeholders that have been preserved since our foundation. We must all act with integrity for the sake of ourselves and for Amorepacific.

    This Code of Ethics presents the standard for how employees of Amorepacific ought to act. As members of Amorepacific, a company that creates beauty, we must all comply with both the regulations and Code of Ethics in making correct decisions, and we must faithfully take responsibility for our own decisions and actions.

    Hard work and technology must join hands on a foundation of integrity in order for powerful products and inspirational services to come into the world. This is precisely the way in which we can please our customers and take the world by surprise.
  • Individual Provisions of the Code of Ethics

Code of Ethics Introduction Video